Home > Sermons > SERMON: Mazel tov! Mohammed! It’s a Boy!

SERMON: Mazel tov! Mohammed! It’s a Boy!

October 20, 2014

It has long been said that “things go better with Coke!” But that is not the way things are these days. For the past 10 years sales of Coca Cola have been on the decline. The name Coca Cola and Coke may be amongst the world’s most famous, but it has not been helping to sell the soda. But this year Coca Cola came up with a new campaign called “Share a Coke”… a campaign that has reversed the decade long decline in U.S. Coca Cola drinking. What did Coca Cola do? It started putting “names” on their bottles: Adam and Eve and Michael and Shawn and Charles … hundreds of different names. And people went out looking to buy a bottle with their own name on it. If they couldn’t find one, they would go to Ebay where a bottle of Coke with their name on the label might sell for as much as $50! The Coke P.R. people are astounded at the success of this merchandising gimmick. But it reminds them – and all of us – how much we connect with our own names, and how important those names are to us. READ MORE

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